Entrepreneurship is a dream occupation for many logo designers. Once they complete their designing courses and get the degree, they believe that they are ready to start a business. But what these logo designers don’t realize is, designing a logo and running a full fledged company is not the same thing. Every business has many facets and you have to be an efficient administer to handle all the aspects of logo design business.
If you are also an independent logo designer and planning to start your very own business, then you need to know a few things that will help you to become an efficient businessman cum logo designer. The things I will discuss here has nothing to do with design, but very essential for running a business. Before you leap, look if you have these qualities. If you don’t, then learn these successful business strategies.
An MBA degree- You may think that your field has nothing to do with business administration. You have a logo design degree from a reputed college and that’s enough! But the fact is, to be successful in l business; you need proper knowledge in business management. It will teach you how the business world works, how to get finance for your business growth, how you can attract more clients and most importantly, the secret to earn profits. Your designing degree will make you capable to design a beautiful logo, but not to attain regular profits.
Well equipped and centrally located office- To increase your business you need to be located at the main business sector of your city. The potential clients often give importance to the location of the office to determine whether your company is trustworthy or not. Besides location, design your workplace properly to reflect a corporate look. When the clients come to meet you, your office is the first thing they notice and if they are not impressed with your office environment, they won’t give you the project.
Great ambiance- Good ambiance at the workplace is mostly necessary for your productivity. The furniture you use, your computer, lighting etc. everything has an effect of your productivity. Logo designers work in front of computers all day long. If you don’t use comfortable chair or high resolution display, back pain and eye problems will soon become a regular health problem.
Business promotion- Whether your company is big or small, unless you promote your company at a regular basis, you can’t survive. There are various ways to promote your business. You can give Flash banner advertisements; run a PPC campaign in social media, meet new clients in seminars etc. If you are a very famous designer then you must have several followers in Facebook and Twitter. Use your personal profile to enhance your business’s brand value.
Hire efficient assistants- They often like to handle all their work alone. But when you run a business, you can’t handle client meeting, designing, marketing and many other things simultaneously. You should hire at least 1-2 efficient assistants who have enough knowledge about logo design business. You can assign them official works such as, client meeting and promotion, and concentrate on the design department.
Embrace latest technology- To stay competitive in the designing industry, you have to offer clients a comfortable and less time consuming process. Time is money for your clients and if you save their time, they will be more interested to do business with you. For example, instead of cheque payment, if you install an online payment system in the website, it will save their time. The more you use latest technology to make the business hassle free; it will make your customers happy.
Conclusion- A good logo designer may not always be a great businessman. You must have the confidence and the ability to handle a business. Multitasking should be your forte. Educational qualification and marketing strategies help till a certain stage, but finally it’s your own administering skills that make the difference.